Telstra has continued its Keep Me Informed (KMI) program that designs and delivers key strategies and executable programs to improve customer experience by keeping customers informed, in particular through their ongoing interactions with consumer customers. Managing the customer relationship is fundamental to retaining brand loyalty.

Assignment: design and delivery of customer facing solutions using a combination of Interactive Voice Response (IVR) and SMS media channels in supporting a number of Telstra call centre customer contact strategies deployed on the Siebel CRM platform

Role: Business Solution Project Manager

2011

Telecommunications, Retail

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